#Savehollywood alternative movie#
#Savehollywood alternative tv#

“We’re going to continue to invest in it, because we fundamentally believe there is something there for us in the future,” acting CEO Tim Cook told analysts during Apple’s last earnings call, but he still refers to it - as Jobs did - as a “hobby.” ( link)

#Savehollywood alternative movie#

So where does that leave Apple TV, the set-top box that Jobs unveiled two years ago as Apple’s (AAPL) path to Hollywood’s salvation? Originally a device for connecting a computer wirelessly to a TV, it was updated last year to allow shows and songs to be purchased or rented directly from the iTunes Store.Īlthough sales of the device tripled last quarter, thanks largely to movie rentals, it is still a minor player in the transition from the old distribution paradigms to the new.

#Savehollywood alternative tv#

Here you have both sides of the sermon Steve Jobs has been preaching to the studios for years: the “Napster moment” the Times article describes, in which pirates do to the movie and TV studios what they did to the music industry and the alternative, in which video content is legally streamed or downloaded - for a fee - from the Internet. Or Microsoft’s (MSFT) report Wednesday that more than 1 million XBox Live gold members (who pay a $50 annual fee) have activated a Netflix (NFLX) app and used it to watch, in the space of three months, more than 1.5 billion minutes of movies and TV shows downloaded over the Internet. Take, for example, the story on the front page of Thursday’s New York Times: Digital Pirates Winning Battle With Major Hollywood Studios, in which Brian Stelter and Brad Stone report that bootleg copies of Warner Bros’ “The Dark Knight” were downloaded 7 million times in the space of 6 months - despite an elaborate antipiracy campaign, months in the planning, that included monitoring every physical copy of the film.